Roadworker abuse campaign features on BBC breakfast following flurry of media activity.
Following two days where Stamp it Out Founder, Kevin Robinson, and Campaign Communications Director, Adrian Tatum, have been interviewed by by multiple BBC local radio stations the Deputy Chair of the Programme Louise Cope and Lead Traffic Management operative Sinead Ryan were interviewed live in the studio by BBC Breakfast about the subject.
Speaking to presenters Jon Day and Sally Nugent the pair outlined some of the more frightening incidents which happen on the network on an almost daily basis as well as focussing on some of the more high level strategic aims of the campaign.
The interview, which comes just a couple of weeks after the campaign's inaugural Respect our Workforce Week is the culmination of a six week long BBC Investigations piece which has encompassed interviews with leading contractors such as Balfour Beatty and Milestone as well as the client on the high speed network, National Highways.
Following on from the interview a post by Campaign Director Kevin Robinson had over 30,000 views, 49 reposts and 500 likes on social media, evidencing the strength of feeling around the subject from the industry.
Yesterday BBC Radio Sussex and BBC Radio Kent interviewed the programme's founder Kevin Robinson, whilst Communications Director Adrian Tatum also appeared on BBC Radio Stoke's mid morning show to discuss the issue.
Listen to Adrian's Interview with BBC Radio Stoke
The issue of roadworker abuse has received widespread coverage across local print media, BBC Radio and ITV across the weeks since Respect our Workforce week and indeed the Stamp it Out programme have seen a massive spike in the reporting of incidents with over 700 in the last 14 days alone, the biggest of these being on the A14 in the east region of the UK.
With 1 in 4 Highways and Construction workers stating that abuse is an issue which negatively affects their mental health, employers are now beginning to realise that the issue could be something which has a massive impact upon their business and indeed their ability to recruit the workforce of the future.
The interview with BBC Breakfast is scheduled for just after 8.00am tomorrow morning and will be shown across the BBC News Channel and on BBC One on terrestrial television, to an estimated audience of over 6 million people.